One developer feature Google is really stressing these days is Google+ Sign-in, the company’s recently launched authentication tool for third-party sites and mobile apps.
While the company will continue to support its standard Google Sign-in tool as well, it’s pushing hard to get users to switch to its new system. The Google+ version has the advantage (or not, depending on your perspective) of being linked directly to Google’s social network and profiles and can therefore provide sites with easier registration system and more information about their users.
A number of large companies have now integrated Google+ Sign-ins, and we are starting to get some data about how things are going. Mind you, these are somewhat self-selected Google partners, but the results are still pretty interesting. Most companies don’t want to go on the record with their numbers, but Google just published a case study with Snapette that’s pretty much in line what we’ve been hearing, too.
Snapette Case Study: 44.2% Use Google+ Sign-ins, Registrations Up 16%
The latest numbers come from mobile shopping app Snapette, which launched in 2011, and this marks the first time we’re seeing some of these stats for a service that uses Google+ Sign-in. Just over 44 percent of the service’s users now use Google+ to sign in to their accounts. That’s a bit higher than the 40 percent acceptance rate Google itself cited earlier this year.
Snapette also says it’s been seeing an uptick in user registrations since integrating this feature. The company says it saw “an increase in registered users of 16% above average growth” since it started using this tool.