TubeMogul has come a long way since being founded in 2006. The company, which originally provided an analytics service for video distributors, moved into advertising a couple of years ago. With a platform that brand advertisers can use to systematically purchase online video inventory, it’s gotten pretty big since then — and it keeps getting bigger.
To help it boost revenue and expand into new markets, the company has hired Chip Scovic, former head of Google’s Media Platforms business for brands, as its new chief revenue officer. Scovic comes with more than a decade of experience in the digital ads world, beginning at DoubleClick in 2000. He also led ad sales for Yahoo Video before ending up at Google, where he helped build the programmatic side of the media platforms business for brands and agencies.
In a phone interview, Scovic said he was drawn to TubeMogul thanks to its fast growth and focus on being a technology-first business. With TV marketers realizing that they should start investing heavily in online video, he believes TubeMogul has a huge opportunity for more growth over the coming years.
With Scovic taking over the position, TubeMogul has promoted former CRO Paul Joachim to chief financial officer and chief operating officer. The company has also made a couple of other executive appointments to help round out the team. It added Eric Deeds as its general counsel, and Daniel Schotland as its new VP of operations. Deeds joins TubeMogul after more than a decade serving startups and investors as an attorney at law firm DLA Piper. Meanwhile, Schotland came from Cheetahmail, where he was VP of business development.
The appointments have been announced, as TubeMogul has raised a bunch of money in an effort to accelerate its business. Last December, it raised a $20 million Series C round led by Northgate Capital, with existing investors Trinity Ventures and Foundation Capital participating. And it added another $10 million on top of that in May, taking money from SingTel Innov8 to open an office in Beijing and expand its presence in Asia.
International expansion will be one of TubeMogul’s key objectives, Scovic told me, along with growing its platform sales business for publishers and brand advertisers. With a platform for understanding the effectiveness of campaigns across multiple screens and devices, the company ultimately hopes that it can bring more brand video advertising online.
Given its recent funding and expansion, TubeMogul has been growing fast. The startup has hired more than 75 employees since the start of the year, to bring total headcount to 180 employees. It expects to be around 250 by the end of the year. The company, based in Emeryville, Calif., has raised a total of $46 million since being founded in 2006.