The mobile app ecosystem changes quickly, even overnight at times. That’s why today mobile app analytics service App Annie is expanding its paid App Intelligence service to include daily estimates for downloads and revenues, in addition to the weekly and monthly data it already offered, while also bringing its service to the web.
Previously, App Annie had offered raw data to customers in the form of Excel or CSV-formatted reports, but its clients wanted something that was easier to access, such as the company’s online Store Stats service, for instance, which is available to anyone with a free account.
With Intelligence Web, as the new service is being called, paying customers can dig into the data using just their browsers, whether on desktop, mobile or tablet. The product looks and feels like Store Stats, but is loaded with App Annie’s Intelligence data, which is updated overnight. The service also supports all iPhone, iPad and Google Play data for 2012 and 2013, and it supports all app categories on both iOS and Google Play. On iOS, all countries are available, and on Google Play, 44 countries are offered.
App Annie today has 50 percent of the top 100 iOS publishers by revenue using its analytics service, which helps the company maintain data accuracy among the top echelons of the Apple App Store. Across the board, the company is tracking a quarter of a million applications, with 40,000 publishers using the system both as free or paid users. (The company has declined to disclose the free/paid split, however.)
In addition to bringing its Intelligence service to the web, the company is today launching a service called Intelligence Visualization, too, which uses Tableau to power more in-depth and customizable visualizations of its app data. This offering ships with 25 templates out-of-the-box, but then allows customers to further drill down into downloads and revenue data by a number of factors, including app, publisher, country, category, platform and more.
This summer, the Intelligence product will be expanded further to include support for viewing publisher data as well, as opposed to only being able to drill down on the individual apps themselves.
The new products speak to App Annie’s interest in targeting a wider customer base than just app developers themselves, having already found some traction with those in marketing and advertising, as well as those in the finance industry — VCs who are interested in a mobile app’s early and ongoing traction, for example. In the months ahead, the firm plans to roll out more products to reach some of these groups, we’re told, such as tools that will allow customers to better understand user demographics and how people are using mobile applications.
The Intelligence service is aimed at the enterprise market, so pricing varies, but it’s generally a minimum of $15,000 per year, with the average deal size coming in at around six figures. Twelve of the top 15 publishers on iOS by revenue now purchase App Annie data, the company claims, including Tencent, Google, Microsoft and Glu, to name a few. App Annie Intelligence customers won’t have to pay extra for the new web services — it will be bundled into their existing subscriptions going forward.
Though the company doesn’t reveal details about the revenue that its paying enterprise customer base brings in, you can infer some things by the nature of its funding and subsequent growth. App Annie raised a $6 million Series B round last summer led by Greycroft Partners and including participation from e.ventures, Infinity Venture Partners, Kii Capital and previous investor IDG Capital Partners. The raise brought the company to just around $7 million in outside funding, but today it has grown to 100 employees.