Samsung’s Galaxy S4 has hit 10 million channel sales one month after its release. The company announced its latest milestone today just eight days after confirming that it had shipped over 6 million units of the S4 since its international launch on April 26. According to Samsung, this is the fastest ever sell rate for any of its smartphones.
The latest entry in the Galaxy series–meant as Samsung’s iPhone challenger–has sold much more quickly than its predecessors. The Galaxy S4′s milestone beats the record set by the Galaxy S3, which reached 10 million channel sales 50 days after its launch in 2012. The Galaxy S2 took five months and the Galaxy S seven months to reach the same number.
(Channel sales are to wireless operators and not direct to consumers. In other words, the numbers are for units shipped.)
The Galaxy S4 had to overcome inventory issues that disrupted its U.S. rollout and were attributed by the company to unexpectedly high demand for the phone. Though the Galaxy S4 is indeed selling swiftly, reinforcing Samsung’s dominance of the worldwide smartphone market, Jordan Crook noted after it hit 6 million units shipped that the iPhone is still technically a faster selling phone than any of Samsung’s Galaxy models.
When the iPhone 5 launched, Apple took over 2 million pre-orders in the first 24 hours available. Furthermore, iPhone 5 pre-orders were two times the number of pre-orders seen for the iPhone 4S. Despite Apple’s recent earnings woes, consumers still love their iPhones, and Samsung VS Apple: Battle Smartphone is not over quite yet, especially as the Cupertino company prepares to launch new products this fall.