Blinkbuggy Wants To Reinvent The “Baby Book” For Parents To Capture Memories Online

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You Can’t Have It Both Ways

For generations in the past, parents have carefully put together “baby books” that capture the first years of a baby’s life in photos, hand prints and more. My mother created one for me, and it’s something that I treasure. But in the world’s digital age, the photos and memories of our babies are captured most often on mobile phones. Any paper is stored in a file cabinet or thrown away. And there hasn’t been a product that is specifically tailored towards recreating the baby book online—until now. Enter Blinkbuggy, a new startup from a Googler that wants to help moms and dads create virtual baby books.

The brainchild of Google ad sales manager Emma Weisberg, Blinkbuggy is focused on mothers and helping busy moms collect and connect all the most important moments in their children’s lives. As Weisberg explains, today’s parents have 10,000 photos on a hard drive, 1,000 one-off shares on Facebook, 100 related emails and comments from family and close friends, 50 video links on YouTube, and more. You could attempt to centralize this on Flickr or another photo-sharing site, but the written memories and timeline format is missing.

With Blinkbuggy, you can upload photos, record your memories (emails, written notes, artwork, milestones) within one cloud-based service. The UI of the site makes it look like a photo album meets post-it wall. You can also create albums for multiple children within one interface.

Another key issue for parents putting these memories online is privacy. Weisberg says that you can set your privacy to be completely private, or you can add people on an email invite basis. The privacy controls are fairly simple, and you can even choose to share specific content with friends and family. If you do invite others to share in the stories, they can contribute their own memories as well and comment on photos, quotes and more.

What makes Blinkbuggy compelling is that it’s more than just an album of memories. The startup provides a super easy way to organize all the massive content that we have on our children. By uploading and then tagging these memories, you can easily find them when you search the site.

Weisberg, who is staying on at Google for now, says that next up is a mobile app, the ability to print albums and video uploads.

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