Path will announce today that its app will be built in for one-touch downloading as a featured app on several new Sprint devices: The Samsung Galaxy S4, HTC One and Torque. The app will be featured along with a handful of others that have been selected for Sprint’s “Discover-it” widget.
A Path spokesperson would not provide details about how long the Sprint partnership will last, or any financial terms associated with the deal. In a statement, Sprint’s product VP Kevin McGinnis indicated that there’s more to come:
“Sprint and Path are finding ways to collaborate to enhance our customers’ experience. This is a first step. We’re excited to work with a mobile-first, best-in-class design company like Path.”
For years, Path as an app and its founder, Facebook alum Dave Morin, have been known quite well within tech-savvy circles. But now the company is focusing on more widespread adoption. This could be a key introduction to a more mainstream audience that might not have otherwise sought out and downloaded Path on the Google Play store.
Moves like this are not a guarantee of app success — it was almost exactly a year ago that the now-defunct Color inked a big partnership to come pre-loaded on all Verizon devices, for example. But then again, many app-device partnerships, such as the one Twitter formed with Apple back in 2011, have been major wins.
Either way, for now it’s clear that Path, which has a user base that’s currently reportedly adding 1 million users per week, continues to aim for big growth — and is inking big partnerships to pursue it.