Amazon’s Quidsi Gets Its Own Version Of Prime, With New Membership Program “Familyhood Plus”

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Quidsi, the Amazon-owned parent company to a collection of single-word, e-commerce domains, including Diapers.com, Soap.com, Wag.com, Yoyo.com, and more, is today launching a new membership program called Familyhood Plus. The program offers consumers free two-day shipping with no minimum purchases and other exclusive deals.

Prior to today, Quidsi sites would only promise free two-day shipping for orders of $35 dollars or more, but these could include a cart filled with items from across all the Quidsi-owned sites. In addition, the company notes that many orders are now being delivered in a day or sooner, and in New York and San Francisco, Quidsi has been experimenting with same-day delivery for orders placed before 9 a.m. That makes the need for an exclusive shipping program negligible, perhaps.

The new Familyhood Plus program is similar to Amazon’s own Prime membership program, which provides Amazon.com shoppers with free two-day shipping with no minimum order size. Amazon Prime is $79 per year, in part due to its other features, including unlimited access to Prime Instant Video and the Kindle Lending Library.

Quidsi Brands

Meanwhile, Quidsi’s Familyhood Plus program doesn’t have annual membership pricing set yet, the company notes. Instead, the program, which offers support across all 10 of the Quidsi-run sites selling items for home, kids, babies, and pets, will be available only as a pilot trial for now. Using the coupon code “GOCRAZY,” consumers can try the program for free during the first three months (*they must shop on a site they haven’t bought from before to get the trial going), with annual pricing likely offered when the trial completes.

The free shipping will apply to more than 90 percent of the products on Quidsi sites, except for the “Add One” items which, like Amazon.com add-on items, are products offered at a discount when tacked onto larger orders. When ordered alone, these “Add One” items will not qualify for free shipping. However, AutoShip orders and those placed via mobile devices and native apps will receive the free shipping benefit.

Familyhood Plus members are also agreeing to receive promotional emails which offer exclusive deals, but there’s an opt-out process for those not interested in that aspect of the new service.

Amazon has been ramping up its Quidsi properties this year, bringing Diapers.com to the iPad in February, adding pet medications to Wag.com in March, and debuting children’s fashion site Look.com just last month.

More details on the new membership program are here.