Webydo is a cloud-based SaaS for designers who want to be able to sell their website design services without having to get their own hands dirty doing any coding or hire a developer to do it for them. The system offers a custom CMS where designers can build the website. Once they’re happy with the design, Webydo’s software converts it into web code for them. The company also hosts the published website.
“We can bring any design into life without writing one line of code,” says founder and CEO Shmulik Grizim. ”We have a sophisticated code generator that actually replaces the developer in the equation. You don’t need to manually write the code. You can create any kind of website for your customer’s business.”
Designs, photos, media and other assets can be imported into Webydo’s “online canvas” where the various elements are assembled via a drag and drop interface to create the finished website.
“You just drag and drop your elements to create your own unique design, exactly as you planned it, pixel by pixel. You can insert sophisticated features such as blogs, and forms, and Google maps,” says Grizim. “Whatever you want to create any kind of website. Hundreds of pages, dozens of pages, it doesn’t really matter. We are the only platform on the web that enables the designer full freedom for creating.”
When the designer hits publish, the code is assembled by Webydo’s code generator — which Grizim says is patent-pending. This is also where the payment kicks in: the tools are free at the point of use, but published websites cost $10 per month. The startup says it is hosting more than 50,000 websites created with its tools so far during its closed beta. It opened this up yesterday to the U.S. market — prior to that it was mostly operating in Israel and Europe.
The main competitor he cites when asked about rivals in the space is Adobe Muse. But whereas that’s a desktop application, Webydo is a cloud SaaS offering — and that’s it’s “main advantage”, says Grizim. As well as offering the design studio free at the point of use to designers, Webydo’s CMS is also free for the designer’s customer to use to edit their website.
“In Adobe Muse you only have the editor tool for the designer. But once the business owner wants to edit the content on his website he needs a developer to connect it to a content management system. With Webydo we have a fully integrated content management system on the fly — you don’t need to do anything, everything is included.”
“We are offering our designer partners to build their own business — they get a full business ready to use, and they can create the websites for their customers,” says Grizim. Websites can be created in a few hours “from scratch”, he adds.
The company has raised $1.8 million in seed and Series A funding, from investors in the U.S. and Israel, and has raised $2.6m so far of a $5m target for its Series B.