I took a few minutes to sit down with Jonah Peretti, founder of BuzzFeed, at TechCrunch Disrupt NY today. I wanted to ask him about how we, as humans, were changing due to new pressures on our brains and bodies associated with hanging out too much on sites like BuzzFeed.
Peretti noted that the way we manage and quantify media reach has changed completely over the past few years, and now that they have all the data it’s easy to create compelling content based on what people want.
We also discussed the strange habit some BuzzFeed readers have of complaining about entertaining posts pushing out the long-form journalism on the site. Jonah’s advice? “Just don’t read them.”
Take a look at our interview below and keep an eye on TC Disrupt 2013 in New York.