Since the site relies heavily, or completely, on its users pinning things to boards like crazy, some features that were dropped from the new design were re-added due to popular demand.
One of the features that caused the community to clammer the most was “Pinned By,” which let people see who pinned an item. This was a way to discover new people to follow and Pinterest has brought it back:
Additionally, the mentioning friends feature using an @ symbol has returned, yet another way to discover new people to follow. Notice a trend here? It seems like the new design was limiting users on how they could find new friends and boards to interact with. The company says that finding friends from Twitter and Facebook that are on Pinterest is back, too.
Other than the features that were reintroduced, Pinterest has improved its search functionality by adding auto-suggest, something that helps people out when looking for things. This has been a popular feature on Google’s search product, making the experience way less aggravating than looking at an empty white box for minutes:
Along with search, Pinterest has moved your recent activity notifications, including older ones, to the top right corner, another move that could increase engagement. Things that the company are thinking on and might roll out soon are rearranging pins and creating a board within a board. Let’s call that feature “Boardception.” Still, it’s clear that remaining true to the original experience tops all new bells and whistles.
Other social sites like Twitter and Facebook tend to roll out features slowly, getting instant feedback from people along the way before things are released to the masses. By letting users opt-in to trying out the new look, Pinterest gets beta testers who are ready, willing and able to voice their complaints, since that’s what people end up voicing anyways.
If you’re still rocking the old design on Pinterest, just click “Get it now” after you log in: