You’re familiar with the scenario of not being able to keeping up with some of your best contacts because there are probably now plenty of them? Small businesses have that same problem, and they aren’t about to employ heavy lifting CRM to solve that simple problem. Contactually, which has previously raised money from Point Nine Capital (Berlin), Boston Seed and 500 Startups, is going to try to address this with a major new iteration of the platform it launched in 2011.
Co-founder and CEO Zvi Band says although Contactually automatically prompts people to follow up with their most important contacts and leads the new version “puts that process on steroids” across web and mobile.
Cofounder Tony Cappaert tells me the platform is more nimble than a CRM like Salesforce and more actionable than something like Rapportive which is about summaries.
New features include better introductions, better social sharing, more templates, contact management, and the an app to manage this on your smartphone.
Check it out below.