Instart Logic, a company that provides a cloud-based service for web publishers to improve site performance over both mobile and Wi-Fi networks, has raised $17 million in Series B funding from Andreessen Horowitz, Greylock Partners, Sutter Hill Ventures and Tenaya Capital. This brings the company’s total funding to $26 million.
Manav Mital, CEO and co-founder of the company, explains that Instart solves a major pain point for publishers and site owners, which is having users be able to access their sites over congested mobile and Wi-Fi networks. What Instart Logic offers is a cloud-based, easy-to-deploy service that can be used by web publishers to improve responsiveness of applications and create faster load times for pages.
As he says, web applications continue to grow in size and complexity, as static web sites are supplanted by immersive, interactive applications. And more people are accessing these sites and apps from mobile and web. Many sites are suffering from major performance issues. Instart Logic resolves these issues.
“Today’s web and mobile users expect near instant delivery of applications, but the explosion of apps combined with the proliferation of mobile devices has resulted in debilitating performance issues that degrade the user experience,” said Peter Levine, partner at Andreessen Horowitz, in a release. “Enter Instart Logic, which has developed a unique and elegant solution that was built from the ground up to resolve the mobile bottleneck and transform the user experience.”
While the company isn’t ready to reveal exact numbers yet to the public, Instart Logic says that the load times and performance management of web sites improves dramatically
The founding team, which includes Mital, Hariharan Kolam and Raghu Venkat, all came from the engineering group at Aster Data, the big data analytics company acquired in 2011 for $263 million by Teradata Corporation. Other early employees hail from Google, Facebook, Amazon, VMware, Citrix, Akamai, Adobe and Mozilla.
The company’s product, which Mital says takes 15 minutes to deploy, completed its beta program in December 2012. Customers include a Fortune 500 companies and other paying clients in retail, travel and hospitality, enterprise SaaS, online gaming, and media. While the product is still in limited availability, it will be released to the general public later this year.
While there are many on-premise offerings that compete with Instart Logic, Mital says that what’s disruptive about the company’s product is its ease of use and deployment.