VEVO just became available in a whole new market, as its streaming music video service was launched in The Netherlands today. The launch will make more than 75,000 music videos available to Dutch viewers, and brings the total number of countries that it operates in to 11.
The Netherlands launch comes as VEVO has been expanding availability worldwide. The company already serves music video fans in a number of countries, including the United States, Australia, Brazil, Canada, France, Ireland, Italy, New Zealand, Spain, and the United Kingdom.
As with all the other markets that VEVO operates in, the site will be localized for Dutch visitors, and the site will feature both international and local artists. In The Netherlands, that means featuring artists like Afrojack, Anouk, Gers Pardoel, Laura Jansen, and Lisa Lois.
And, of course, it will have lots of great advertising for local viewers. Which, after all, is why any media company ever enters a new market — because it can monetize. In The Netherlands, that means brand marketers like Beslist, Citroen, Imgroma, Ralph Lauren, and Vodafone are putting their ads on VEVO.
While VEVO is launching in new countries, it’s also continuing to innovate on the product side of things. That means making the service available on all sorts of devices — like apps for iOS, Android, and Windows Phone, as well as a new Xbox app that’s due to come out next week.
Oh yeah, and there’s that little matter of the launch of VEVO TV, a whole new live channel of music videos programmed by human beings, no algorithms allowed! VEVO TV will make watching music videos online almost like watching MTV back in the day, that day being when MTV used to play music videos. But sorry international viewers — for now, VEVO TV is only available in the U.S. and Canada!