Twitter’s Vine app received a small, but notable, update today which allows the videos you create to be embedded across the web. The embedded posts are available in two styles (simple and postcard), and can be created directly within the mobile app itself or from a post’s page on Vine.co.
In order to access the new functionality, users will have to update their iOS application from the iTunes App Store. An Android version of Vine, unfortunately, is still not available. Once installed, you just tap the more button (the one with the dots “…”) at the bottom right of your Vine post, and choose the “Share Post” button from the menu that appears. Then choose the “Embed” option to grab the code, which is available from a link you can copy or email.
As for the embedding options, the “Simple” view shows just the Vine video itself, while the “Postcard” view is branded, and includes your name and date of the post at the top, as well as your post description below. The embeds are available in 320px, 480px, and 600px sizes.
The updated app also introduces expanded Facebook and Twitter sharing options. You’ll find options to post to these services from this “Share” screen both here on your own Vine posts, as well as on posts from others, provided they’ve first shared their post outside of Vine.
“When we launched Vine, we described posts as ‘little windows into the people, settings, ideas and objects that make up your life,’” writes Vine GM Dom Hofmann on the company blog. “With today’s update, you can display them almost anywhere,” he says.
Vine’s app already has interest from major brands, which Twitter casually highlighted today in the blog post announcing the features by pointing to Vines from MLB, CBS, and USA Today. This follows on news of Vine’s big win earlier this week, when the first Wolverine movie footage was released via a Vine “Tweaser” instead of a movie trailer. The company has also attracted attention from brands like GE, Urban Outfitters, Lucky Mag, Neiman Marcus, Walgreen, and several others, according to recent reports.
The updated app is here in App Store now.