Moovweb Raises $16M To Help Businesses Bring Their Web Content To Mobile

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Moovweb, a startup that offers technology for companies to build and maintain their mobile presence, just announced that it has raised $16 million in its first round of institutional funding.

The funding came from Jafco Ventures, Trinity Ventures, and previous investors, including Sun co-founder Andy Bechtolsheim. Jafco’s Joe Horowitz and Paul Sallaberry have joined Moovweb’s board of directors, while Trinity’s Gus Tai is becoming a board observer.

The company says its technology takes the content from an existing desktop website and converts it into a mobile site, as well as apps for smartphones and tablets. And it’s not just the content, but other features and business logic too, so that it can capture the full functionality of the site. Companies can then use the Moovweb SDK to build device-specific features. And when a customer updates their site in the future, all of those changes are synchronized their mobile versions too.

Moovweb says it has already converted “nearly 12 billion mobile pages” for customers like Macy’s, 1-800-FLOWERS, Sur la Table, and Accenture. It says that revenue has quadrupled over the past 12 months.

The company is also announcing that has hired Tony Russo, who most recently served as CFO at Adobe-acquired Efficient Frontier, as its new chief operating and finance officer.