Zillow today launched the latest version of its Rentals mobile app for Android. The app includes a number of new features, such as integrated 3D maps from Google, but it also marks the company’s first foray into offering foreign language support.
The Zillow Rentals app now features Spanish-language support in an effort to “better serve the rapidly growing Spanish-speaking community in the United States.” This, Zillow claims, makes it the “ first major online real estate company to optimize its app for the Spanish-speaking community.”
It’s still pretty unusual for app developers to launch a Spanish-language version of their apps for the large Hispanic and Latino population in the U.S. As Zillow notes, however, this segment in the U.S. is growing at four times the pace of the national population and is adopting smartphones significantly faster than other segments.
It’s not clear if Zillow will also bring Spanish-language support to its other apps for purchasing real estate or to its iPhone apps. A Zillow spokesperson told us that its Android app had reached a level of maturity that justified its focus to add Spanish.
This new version also introduces support for Google’s 3D maps and filters for laundry and parking, but otherwise, the app mostly remains unchanged compared to the previous version.
Zillow says about 7 million users visit the site’s properties to look for rentals. Zillow recently expanded its set of tools for rental professionals and acquired the rental and real estate search site HotPads for $16 million. Its database currently features about 600,000 rental listings, which are also syndicated to other platforms, including Yahoo Homes and HGTV’s FrontDoor.