Videdressing, a ‘social fashion’ marketplace, has secured $6 million Series A in a funding round co-led by Earlybird Venture Capital, DN Capital and Piton Capital, who were joined by Generis Capital. Videdressing will use it to build its market share in France and go international with an English version of the French fashion site, which has acquired cult status.
Launched in December 2009 by American and French co-founders, Meryl Job and Renaud Guillerm, Videdressing combines a marketplace with a “highly merchandised, fashion savvy retail” environment. This is down to Job’s experience as a former product manager at Chanel before starting the site. She realised the need for a site dedicated to fashion lovers who also wanted to feel comfortable about selling and purchasing pre-loved items. Something of a hard nut to crack in France. Meryl Job says “our business is changing the way people shop for – and resell – fashion.”
The site claims to have grown five-fold during 2012 with a 400,000 item catalogue from over 1,700 of the top luxury brands growing at 2,500+ products per day. It offers mostly women’s fashion but also men’s and children’s. New or never worn products are almost 25% of the products available.
Hendrik Brandis, Partner of Earlybird, said they were attracted given that Videdressing had had “impressive growth even before this financing.”