Social video startup YouNow wants to bring live video performers online and provide a social environment where they can show off their skills to anyone else tuning in. But to do that, you need users, and so YouNow has acquired long-running, live-streaming platform BlogTV.
YouNow allows its users to live broadcast to others on the platform in various competitions showing off their skills. It’s kind of like a virtual Gong Show, with users able to collect points and share with others along the way. Users who perform well can have their time on the platform extended, and those who don’t — well, they get booted. There are also chat and social sharing features, letting its users share their broadcasts on other networks. (There’s a video below to give you a better idea.)
The acquisition of BlogTV is all about users more than anything else. BlogTV was founded in 2006, and over the years has amassed some 4 million registered users in that time. So the folks at YouNow likely believe that getting those users onto its platform will help to boost the socialness of its social network.
To that end, it’s created an ultra-easy on-boarding process for BlogTV users to quickly become YouNow users. Existing BlogTV users will be able to merge their accounts using their Facebook logins — which YouNow uses for authentication — and their BlogTV credentials. Once that’s done, all of their username, broadcasts, social connections, and other data will be ported over into their new YouNow account. And, of course, they’ll have all sorts of new features that weren’t available on the old BlogTV platform.
Terms weren’t disclosed, but YouNow CEO Adi Sideman said it was a cash deal. As part of the deal, four BlogTV employees will be joining YouNow, bringing its full staff to 14. BlogTV founder Oren Levy will remain as an advisor to the combined company.
YouNow is a live social television platform, combining elements of reality TV and social games, it is programmed by users. YouNow allows anyone to broadcast, via mobile or webcam, be judged by a live audience, and earn fame and social equity.