South by Southwest 2013

Austin, Texas | March 8 - 12, 2013

Kleiner Perkins’ Bing Gordon On How Entrepreneurs Can Keep Creativity Alive [TCTV]

Colleen Taylor

Colleen Taylor is based in San Francisco where she is a reporter for TechCrunch and TechCrunch TV. Previously she worked as a reporter for GigaOM, the Financial Times’ Mergermarket newswire, and the semiconductor industry newsletter Electronic News. Disclosure: Colleen holds a small amount of shares in AOL, which were awarded as part of her employment contract with TechCrunch. She personally... → Learn More

Wednesday, March 13th, 2013
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Bing Gordon has become known in recent years for his role as a partner at venerated Silicon Valley venture capital firm Kleiner Perkins Caufield and Byers, but anyone who knows him will tell you that he isn’t your typical finance head. As someone whose career has spanned not just technology and VC but also gaming, literature, and entertainment, he has a very well-honed creative side.

And according to Gordon, that’s not as unusual in this world as people might think. In a chat this week at South By Southwest in Austin, Texas, he said that tech entrepreneurship is actually a naturally very creative endeavor in itself — and offered some insight for how entrepreneurs can overcome bouts of the proverbial “writer’s block” that artists and creatives often face.

I met with Bing on the morning of our last day at the notoriously party-hearty SXSW, and it was a bit of an early start for both of us — but he is always a fascinating person to talk with, and this time was no exception. Watch the video embedded above to hear about his outlook on keeping creativity alive, what television could look like in the near future as gamification takes hold, where gaming startups go from here in general, why despite recent stock market setbacks he’s actually long on Zynga, and much more.


Bing Gordon joined Kleiner Perkins Caufield & Byers in 2008. At KPCB, he leads on the sFund, the investment initiative to fund and build applications and services that deliver on the promise of the social web. The sFund, launched in late 2010 with strategic partners Amazon, Facebook, Zynga, Comcast, Liberty Media and Allen & Co, has made 14 investments to date, including 4 seeds. Bing serves on the board of directors of sFund companies Lockerz, Cafebots and Klout; sFund...

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Financial-organization: Kleiner Perkins Caufield & Byers
Website: kpcb.com
Launch Date: 1972

Kleiner Perkins Caufield & Byers (KPCB) is a well known Silicon Valley venture capital firm, due in large part to their past success. They were early investors in many significant companies, including Amazon, AOL, Compaq, Electronic Arts, Google, Intuit, Macromedia, Netscape, Segway, and Sun Microsystems. The name of the firm comes from the four founding partners: Eugene Kleiner, Tom Perkins, Frank J. Caufield, and Brook Byers. In March 2008, KPCB announced the iFund, a $100M investment initiative focused on ideas...

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