Keen On… ShowGo.tv: Why Jazz Is Now Live On The Internet

Andrew Keen

Andrew Keen is an Anglo-American entrepreneur, writer, broadcaster and public speaker. He is the author of the international hit “Cult of the Amateur: How the Internet is Killing our Culture” which has been published in 17 different languages and was short-listed for the Higham’s Business Technology Book of the Year award. As a pioneering Silicon Valley based Internet entrepreneur,... → Learn More

Wednesday, March 6th, 2013
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Is the Internet ready for live music? Serial entrepreneur Brian Gruber thinks it is. With his latest startup ShowGo.tv, Gruber has created an online music experience in which we can watch live jazz from “the coolest places on earth”. Gruber, who founded Fora.tv back in 2005, told me that he believes the time is now right – both in technological and business terms – to launch the live musical experience online. Having raised a “few hundred thousand” dollars, he’s put cameras in some of the most illustrious jazz clubs around the world including Yoshi’s in San Francisco, the Blue Note in Milan, the Hideaway in London and Mint in Los Angeles. Streaming the music live on ShowGo.tv (it currently works on iOS with an Android app in the pipeline), Gruber has introduced both an a la carte and a monthly $5 all-you-eat subscription model. And he is now raising a new round of financing, so he can put more cameras in more clubs and capture what he calls the “untapped content” of the world’s finest live music.


Person: Brian Gruber
Website: showgo.tv
Companies: Showgo.tv, FORA.tv

Brian has 20 years experience building new media teams and brands in the U.S., Australia and China. He is the Founder and CEO of ShowGo.tv the company after serving in that role for three years at FORA.tv, a company he founded in 2005. Brian Gruber is the former CEO of Fora.tv. Prior to founding FORA.tv, Gruber, provided marketing solutions for over 20 domestic and international new media clients such as Comcast, TechTV, Australia’s Immortal Dimensions, and China Broadband. Mr. Gruber has...

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