Google Updates YouTube iPhone And iPad App With ‘Send To TV’ Feature, The Google TV Equivalent Of AirPlay

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Google issued an update for its iOS application today that adds the “Send to TV” feature to its apps for iPhone, iPad and iPod touch. The feature allows you to quickly and easily pair your mobile phone with select TVs, making it possible to play and control video from the app on your television set.

The feature works with Google TV-enabled devices, which includes an increasing amount of television SKUs from major manufacturers, many of which were on display at CES this year. It also work with the PS3 and Xbox via slightly more arduous manual pairing with the iOS application. Other Send to TV features include the ability to have anyone on the same Wi-Fi network join in and control video playback, too, as well as add videos to a playlist, meaning you can queue up your very own Best of Goats Version of any song.

Send to TV had previously only been available for Android devices, so the expansion to iOS means that Google now has a much broader potential user base for it. Combine that with the fact that more than 25 percent of YouTube views now come from mobile devices, and you can see how the company would be eager to get its iOS apps equipped with this particular feature, as the end result will be a much larger percentage of consumers who can take advantage of this element of Google TV, a platform that seems to be gaining more favor with television OEMs after a somewhat rocky start.

The app also now features Capture integration, which means it can handle recording and uploads to the service as well. They’re still separate apps, but this eases the workflow at least.