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smitten

Foundation: Using Liquid Nitrogen And Tech To Create The World’s Best Ice Cream

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In the latest episode of my Foundation video series, I talk with Smitten Ice Cream Founder Robyn Sue Fisher.

Robyn Sue explains how she built a solid alumni network at the Stanford d.school, why she turned down a job with the FBI to become an entrepreneur, and the secrets behind the Kelvin, her one-of-a-kind instant ice cream freezer.

Robyn Sue on how a Radio Flyer wagon helped shape Smitten’s brand identity:

“You’ve got this crazy new age machine but what I’m really about is old-fashioned, homemade ice cream. How do you bring out that piece of the company? What’s more wholesome than a Radio Flyer wagon?

I built a battery pack that could power for three hours, put it under a milk crate, put the Kelvin on top, wrapped around a bungee cord, got a ten liter Dewar of liquid nitrogen, put it in the wagon, and just pulled it all around the street, tweeting and using Facebook.”

Kevin Rose is a general partner at Google Ventures. You can watch Kevin’s prior Foundation episode, an interview with Hosain Rahman, CEO of Jawbone, here.