Every year, Parallels releases a report about the small business market (SMB) to show its customers some possible directions to take their businesses. This year at Parallels Summit, its annual conference for hosting and services providers, the report is dominated by the cloud.
According to Parallels:
Parallels also used the conference to discuss its version of a cloud marketplace and a new cloud storage offering. I will get deeper into the state of the cloud marketplace in a Google Hangout that I am co-moderating today with Krishnan Subramanian of Rishidot Research. We’ll have Parallels executives there, as well as representatives from the hosting world.
The small business market is expanding but it is still a question how Parallels will compete. The company is heavily marketing its cloud marketplace but the proof of its success is still a question mark. This is a market with major players such as AWS and companies like Standing Cloud and Bitnami, which have made their mark by packaging apps. Bitnami recently helped Microsoft Open Technologies, a wholly owned subsidiary of Microsoft, with the launch of VM Depot, “a community-driven catalog of open source virtual machine images for Windows Azure.”
Parallels is a worldwide leader in virtualization and automation software that optimizes computing for consumers, businesses, and service providers across all major hardware, operating system, and virtualization platforms. Founded in 1999, Parallels is a fast-growing company with 700 employees in North America, Europe, and Asia.