bizo

Business-Focused Ad Startup Bizo Reports $22M In Revenue For 2012

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Bizo, a startup that helps advertisers reach a business audience, says that it brought in $22 million in revenue in 2012, and that its annualized run rate at the end of the year was $30 million.

The company spun off from ZoomInfo in 2009, and it has raised a total of $20 million from Bessemer Venture Partners, Venrock, Crosslink Capital, and others. The platform offers ad targeting and analytics, and it includes both display and direct-response advertising.

In addition to sharing its revenue numbers, Bizo says it’s now working with more than 600 brands, including two-thirds of the top 50 business-to-business brands. (Back when the company raised its $10 million Series B in April, Bizo told me that it was working with more than 400 brands, and that its revenue run rate at the end of 2011 was $18 million.)

Advertisers include General Electric, Nissan, Virgin America, Box, Wells Fargo, and eBay. The team has grown by nearly 70 percent to more than 80 employees. And the company says it’s now running ads on 4,200 B2B websites.

“We plan to keep our foot on the gas in 2013,” CEO Russell Glass said in a press release. “We have aggressive hiring plans and major product innovations coming down the pike, as we weave Bizo’s audience data even more tightly into the B2B marketing stack.”