Gigya

Gigya Says Its Social Tools Reach 1.5B Users Each Month, Making ‘Tens Of Millions’ In Annual Sales

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“Social infrastructure” provider Gigya released some data this morning that highlights its growth over the past year. The biggest number? The 1.5 billion unique users reached by Gigya’s tools each month, up from 1 billion a year ago.

To have that kind of reach, Gigya presumably needs big clients, and the company says new customers added last year include Wal-Mart, DirectTV, RedBox, Beats Electronics, Pacific Sunwear, American Heart Association, Jelly Belly, Barneys New York, Bad Boy Marketing Group, Adidas, Food Network, AlItalia, and Lush Cosmetics. The company says it now has 650 clients total, including 50 percent of the comScore’s top 100 US web properties.

As for revenue, Gigya said it’s now bringing in tens of millions in annual sales. Sales growth tripled from 2011, with the fourth quarter coming in as the company’s biggest quarter ever.

“Our growth has been so phenomenal that we truly feel we can control the entire social-consumer technology market in the next three years,” CEO Patrick Salyer told me via email. (I guess we’ll have to check back in three years …)

The company raised a $15.3 million round last year and now has more than 150 employees. Its products fall into three broad categories — user management (including social login), social plugins, and gamification.

I ran into senior marketing manager Victor White at the Crunchies awards ceremony last night, where I asked about the company’s plans for 2013. He said the big focus will be on social data, namely helping Gigya customers get more use out of all the customer information they’re collecting. At the same time, White said Gigya will continue developing and promoting privacy standards through its SocialPrivacy certification.