Live From RIM’s BB10/Z10 Media Event In NYC

After what feels like years of decline, CEO shakeups, and launch after launch of the same old stuff, RIM is turning a new maple leaf.

The Canada-based firm is today unveiling its BB10 operating system, which will determine the future of the company in many ways.

RIM has long struggled to compete with Apple and Google when it comes to app and media ecosystems and feature-rich smartphones, but BB10 is said to change all that. We all know that an OS means very little without hardware to run on, which is why RIM is also using today to fully introduce the BlackBerry Z10, its new all-touch flagship.

But what else will RIM have in store for us during this six-hour press experience (said to run from 8am ET to 2pm ET)?

We’ll be live blogging the whole thing, so stay tuned.