PlayerScale, which provides a range of backend services for game developers, is announcing today that its platform now has more than 100 million players.
Since PlayerScale is building the infrastructure rather than the games themselves, it’s unlikely that many of those 100 million actually think of themselves as “PlayerScale users,” or are necessarily aware of the platform at all. Nonetheless, the announcement suggests that PlayerScale’s tools are being used by a broad audience of gamers. (CEO Jesper Jensen told me that users create in-game profiles and log in through Facebook, so while it’s possible that there are a few “repeats,” for the most part these are unique users.)
The company’s offerings include integration with payments systems, multiplayer support, in-game chat, data management, and player matchmaking. It’s supposed to work on console, browser-based, PC/Mac, and mobile games. Jensen said the company focuses on “the convergence of content from these sectors — mobile, social and casual.”
PlayerScale is now being implemented across 4,000 games from more than 2,600 game developers, including SGN (Social Gaming Network, which has put a big emphasis on cross-platform development), Con Artist Games and 505 Games. One of the big goals, Jensen said, is to allow developers to focus on the creative aspects of game development, rather than the backend infrastructure.
The company was founded in 2011. It is self-funded and cash-flow positive.
PlayerScale™ develops software infrastructure for cross-platform gaming. Their backend software gives gaming publishers and aggregators the ability to scale titles across casual, social and mobile platforms in a rapid and seamless manner. The PlayerScale software incorporates a data analytics tool that provides developers with information to understand user behavior and track users and revenue across mobile and web-based properties, giving developers the ability to increase monetization and rapidly introduce new games into the market. PlayerScale supports Flash, Unity 3D,...