Keen On… Jon Miller: Why Content Will Be King Of Tomorrow’s Digital Economy

Andrew Keen

Andrew Keen is an Anglo-American entrepreneur, writer, broadcaster and public speaker. He is the author of the international hit “Cult of the Amateur: How the Internet is Killing our Culture” which has been published in 17 different languages and was short-listed for the Higham’s Business Technology Book of the Year award. As a pioneering Silicon Valley based Internet entrepreneur,... → Learn More

Monday, January 28th, 2013
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One of the high points of last week’s DLD Conference in Munich was the What’s Next? panel which explored the future of media in the digital age. Buoyantly chaired by DLD host Yossi Vardi, the panel included longtime media exec Jon Miller, whose illustrious career includes stints as Chairman and CEO of AOL and Chief Digital Officer at News Corp.

So, I asked Miller when we sat down at DLD, what indeed is next in digital media? Miller’s response was encouraging for content creators in TV, music, and books. Companies that actually produce digital content, he explained, will become more valuable than companies that are simply channels for distributing content. And it’s television, Miller told me, that will become the key “battleground” in the war to successfully create models for distributing digital content.

Miller’s optimism about the music, TV, newspaper and publishing industries is encouraging. He’s bullish on the New York Times’ freemium model, optimistic about new music subscription services like Spotify, and is even hopeful that the publishing industry is finally understanding how digital technology can successfully reinvent the analog book. Which may be why Miller is now setting up his own (still unnamed) investment shop that will take advantage of what he sees as the myriad opportunities in tomorrow’s digital economy.


Jon is a digital media veteran known for his strategic and operational expertise and is a founding partner of Velocity Interactive Group. From 2002 to 2006, Jon served as Chairman and CEO of AOL. He was brought in to architect an industry-defining turnaround. He restructured the company’s core business lines, focused the company on online advertising, including completing the highly successful 2004 acquisition of Advertising.com. Through his leadership, AOL delivered record annual profit growth of 21 percent and increased...

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