Sand Hill Road’s True Belieber

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Scott Hartley, a venture capitalist at Mohr Davidow, decided to completely overhaul his investment strategy today after returning from a trip to New York. Hartley, who is originally from Palo Alto, spent a few days in New York for meetings and an interview on Bloomberg TV.

When he unlocked his Sand Hill Road office today, he found that his colleague Abhas Gupta had cheerfully Bieberized his new desk on the other side of Mohr Davidow’s office.

While at first he was shocked, with a little reflection, it sunk in that the mobile-social wave is over, and that while enterprise is cool, the next wave of disruption is Bieber.

“I have a belief that ‘Tech is a Horizontal Enablement Layer‘ that disrupts traditional verticals,” he said. “First, we saw this with the Internet in the 90s, then with mobile as a dominant form factor, and social as a proxy toward authenticity. We believe that the next wave will include Bieber, and we are well positioned in this space.”

His colleagues and the firm’s LPs, while stunned by this sudden pivot, were understanding and said they felt confident in Hartley’s abilities to identify the very best early-stage teams in this new Bieberification wave.

“The question is how will Bieber disrupt traditional verticals,” he said. “We’re investors in RockHealth, pioneers in the digital health category, and we’re actively seeking opportunities in the vertical disruption Bieber is applying on Sand Hill Road.”

He’s working on partnering with Y-Bieber-cubator to source deal flow on companies that have evidence of Bieber-gagement, Bieber-tention, boyishly good looks and mesmerizing hair.

He added:

If I was your VC, I’d never let you go
I can scale you places you ain’t never been before
Baby take a chance or you’ll never ever know
I got money in my hands that I’d really like to blow
Swag swag swag, on you

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