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BuyBox Raises $2.3M From Iris Capital And Midi Capital For International Rollout

Mike Butcher

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Mike Butcher is the European Editor for TechCrunch. A former grunge rock drummer, he became a long time journalist, and has since written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph and The New Statesman. Mike is also a co-founder and shareholder of TechHub, a co-working space/service/community with several locations... → Learn More

Tuesday, January 22nd, 2013
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BuyBox, a social payment solution provider for e-merchants, has secured € 1.7 million ($2.3 million) from French VCs Iris Capital and Midi Capital to develop its products and roll out internationally.

Founded in 2010, Toulouse-based BuyBox principally has French client customers for its SaaS service including Celio, Wonderbox.fr and Micromania, as well as being distributed by partners like Atos Worldline and LaSer, which integrates the service in an offering to e-merchants.

BuyBox’s platform, created by holding company Oonetic, allows merchants to deploy social payment features inside their sites. This allows customers to propose, through BuyBox, they collectively buy something (hence ‘social’) such as gift cards, group payments for travels or gifts, or group buying for a deal of the day.