eBay reported strong earnings today, thanks to growth in mobile adoption, as well as improved performance in the Marketplaces business. The company also released its mobile commerce numbers for the year, which blew past original estimates.
In 2013, eBay expects each to exceed a whopping $20 billion.
PayPal and eBay both expected $10 billion in sales/payments volume for the year, individually. However, eBay mobile finished the year with $13 billion in volume – more than double the prior year – and PayPal mobile handled almost $14 billion in payment volume, more than triple (250 percent exactly) the prior year.
eBay says that the growth in marketplace mobile sales is due to increased adoption of eBay’s mobile apps and increased engagement from new features and products. In fact, eBay’s suite of mobile apps attracted more than 4 million new customers in 2012.
John Donahoe said on eBay’s earnings call that PayPal’s mobile payments volume accounted for 10 percent of total payments volume in 2012.