Finally some good news about the future of publishing. Amidst all the doom and gloom about e-reading, one company – Byliner – is reinventing the business of selling online writing. As John Tayman, the company’s founder and CEO, told me, Byliner is monetizing the space between magazine articles and books by selling short-form pieces for around $2.99 or $3.99. With writers as illustrious as Margaret Atwood, Michael Lewis and Sebastian Junger, the 16 month old startup is already selling a million pieces a year, Tayman told me. What is particularly encouraging about Byliner is its uncompromising mix of the best written content with excellent technology. No wonder then that Tayman’s startup has attracted a stellar list of both old and new media investors – from Random House to CrunchFund – to finance this very encouraging experiment in monetizing short-form content.
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