Finally some good news about the future of publishing. Amidst all the doom and gloom about e-reading, one company – Byliner – is reinventing the business of selling online writing. As John Tayman, the company’s founder and CEO, told me, Byliner is monetizing the space between magazine articles and books by selling short-form pieces for around $2.99 or $3.99. With writers as illustrious as Margaret Atwood, Michael Lewis and Sebastian Junger, the 16 month old startup is already selling a million pieces a year, Tayman told me. What is particularly encouraging about Byliner is its uncompromising mix of the best written content with excellent technology. No wonder then that Tayman’s startup has attracted a stellar list of both old and new media investors – from Random House to CrunchFund – to finance this very encouraging experiment in monetizing short-form content.
Byliner works directly with the world’s best writers to deliver their stories to readers. Hailed by Fast Company as “One of the 10 Most Innovative Media Companies in the World,” we publish original fiction and nonfiction e-shorts by top authors such as Amy Tan, Margaret Atwood, Jon Krakauer, Nick Hornby, Sebastian Junger, and more. These e-shorts are written to be read in two hours or less, and can be purchased individually through major digital bookstores. The entire Byliner Originals...
John Tayman is the founder and CEO of Byliner.com. He is also editor-at-large of Techland, Time Magazine’s technology blog, and he started MotorMouths.com.
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