CES 2013

Las Vegas, NV | January 8 - 11, 2013

Hands-On (Or Actually, Heads-On) With Muse, The Headband That Reads Your Brain Waves

Colleen Taylor

Colleen Taylor is based in San Francisco where she is a reporter for TechCrunch and TechCrunch TV. Previously she worked as a reporter for GigaOM, the Financial Times’ Mergermarket newswire, and the semiconductor industry newsletter Electronic News. Disclosure: Colleen holds a small amount of shares in AOL, which were awarded as part of her employment contract with TechCrunch. She personally... → Learn More

Friday, January 11th, 2013


You may or may not have noticed, so I’ll provide a quick fashion world dispatch: Headbands have been gracing the foreheads of many a stylish person over the past few years.

If a Toronto-based startup called InteraXon has its way, that trend will become even more pervasive for years to come as people buy its own Muse headband — but the Muse is meant to be much more than just a fashion statement. It’s a brainwave-reading gadget that is meant to help you better understand all the complicated ways that your mind works and use that knowledge to improve your life.

It’s a fun product and a compelling mission, so we had InteraXon’s founder and CEO Ariel Garten stop by TechCrunch’s on-site stage at the Consumer Electronics Show in Las Vegas this week to give us a first-hand look at the Muse. Watch the video embedded above to hear Garten explain how the Muse works, why someone would wear it, and InteraXon’s larger vision for its “thought-controlled computing” platform.


Company: InteraXon
Website: interaxon.ca
Launch Date: 2007

InteraXon is the maker of brainwave-controlled computing technology and applications. The Company is based in Toronto and the team is made up of a diverse set of individuals who posses backgrounds in; neuroscience, fashion, engineering, music, in addition to several PhD’s on staff. InteraXon has created a hardware and software platform technology which converts brainwaves into digital signals that are fed into a computer. InteraXon then provides consumers with applications that use these brainwaves to perform...

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