Last September, Google surprised many of us when its Niantic Labs launched the location-based app Field Trip for Android. FieldTrip runs on the background an automatically alerts you when it detects interesting and relevant information about places around you. Today, the company announced that it is partnering with Scoutmob to help FieldTrip users find deals based on their location.
The nice thing about Scoutmob’s model is that its commitment-free and that its users get incentives for trying out new restaurants and shops (usually in the form of a discount), but don’t have to buy anything. Given that FieldTrip wants to help users make spontaneous decisions, the fact that there is no credit card transaction involved definitely makes Scountmob a good fit for Google’s app.
FieldTrip already integrated data from publications like Zagat, Thrillist, Food Network, Eater and Cool Hunting. The app also already featured an “offers and deals” section with deals from Google Offers (of course) and Vayable, but the FieldTrip team notes that its app is the first to send free and instant deals through Field Trip “to gauge consumers’ response to having local offers sent to them as they roam.” Scoutmob and FieldTrip, the Scoutmob teams write today, “are a match made in local discovery heaven, as share a commitment to supporting exploration of the things that make our cities so darn awesome.”
For now, FieldTrip is only available for Android, but an iPhone version should be available within the next few months.
ScoutMob provides location-aware coupons, offering rapidly-expiring deals on local food, coffee, and shops, all tailored to your location and city. ScoutMob’s mobile application allows the coupons to be delivered directly to the iPhone without having to print out or download. The app enables users to: Store and sort local deals by newest, most popular, nearby, and hurry-you-fool-it’s-about-to-expire. Get extra incentive from these locations when you make a return visit. When you find a deal worth pursuing, pull it up on your...
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...
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