CES 2013

Las Vegas, NV | January 8 - 11, 2013

An Interview With Eric Migicovsky, A Product Designer Who Had To Ramp Up From $0 To $10 Million In Funding In A Month

John Biggs

Biggs is the East Coast Editor of TechCrunch. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at... → Learn More

Thursday, January 10th, 2013

The Pebble Smart watch is one of the best-known Kickstarter projects. A compact e-ink device designed to work with almost any smartphone, the Pebble grabbed attention when it hit $10 million and sold 85,000 watches after expecting to sell 5,000 unitKickstarter”>;=”http://techcrunch.com/tag/s.

Eric had to go from a tiny, one- or two-man operation to a company with 11 employees all dedicated to building the watch. While they expected originally to build the watches in California, they suddenly had to move to China to begin ramping up production.

Eric explained why the company missed its initial ship date – essentially because they suddenly had to make thousands more watches – and told us how it felt to move from a business with 0 orders to a powerhouse with 85,000 orders in a month.