Kids these days have it so much better than we all did, am I right? Better clothes, funner food, cooler hair, and amazing tech-enabled games.

Reinforcing that last example is Sifteo, a San Francisco startup that has built an especially unique interactive gaming platform aimed at age 7 and up. Sifteo recently unveiled a product called ‘Cubes’ that incorporates digital games into the classic cube format of building blocks that interact with each other.

It’s a very nifty product that is much easier to understand when you see it, so it was great to have Sifteo’s president and co-founder David Merrill stop by the TechCrunch stage at CES today to give us the scoop on Cubes and show off the stuff in person. Watch the video embedded above to see Sifteo’s newest devices and hear about the company’s vision for the future.

Crunchbase

• SIFTEO

Company: Sifteo

Website: sifteo.com

Launch Date: 2009

Funding: $13.5M

Sifteo, Inc. is a venture-backed startup based in San Francisco, California. Sifteo makes Sifteo cubes, a tactile interactive game system for hands-on fun and Intelligent Play, and a growing number of games exclusive to its platform. Sifteo is also a publisher of games for its platform, and runs regular game jams using its freely-available SDK for developers around the country. Sifteo cubes is a next generation game system consisting of physical blocks with full-color graphics that sense each other and...

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