Fab announced today that 56 percent of its Christmas day U.S. revenue was from sales through its mobile apps, a new single-day record for the design-focused e-commerce platform. Forty percent of its European revenue on that day was also via mobile, another milestone for the company.
Mobile is a key part of Fab’s strategy. Back in October, it launched redesigned iOS apps with an intuitive, friendlier user interface to encourage more browsing, as well as social feeds so shoppers can see what their friends are looking at. Its Christmas day sales figures brings to fruition Fab founder Jason Goldberg’s prediction that Fab would have a full day where mobile app sales were more than 50 percent of its overall revenue before the end of 2012.
This holiday season has been the icing on the cake for Fab, which has enjoyed an amazing year in terms of growth. As of September 19, the site boasted 7.5 million users in 26 countries. On Cyber Monday, it hit more than $1.3 million in sales, an impressive 3.5x increase from the same day the previous year, when it made $350,000. Cyber Monday also marked the company’s first million-dollar day.