Instagram Courts Future Advertisers By Letting Facebook Brand Page Owners Share Straight To Fans

Next Story

Expedia Buys Majority Stake In European Hotel Search Site Trivago For $632 Million

Instagram pushed some app updates for iOS and Android yesterday, but it delayed a blog post about them until this morning to give the company’s apology for terms of service shenanigans more time at the top of the site. A post describing the updates came this morning, and it highlights that its Android app now lets Facebook Page admins connect their accounts and share Instagrams directly to fans.

Most of what else was added in the updates to Instagram for iOS and Android was hashed over yesterday, including support for 25 additional languages, a new Mayfair filter, uploads from non-camera roll albums, and fixes to a bug with its privacy policy toggle.

The ability to share to a Facebook Page is fascinating, though, as it will encourage brands to create accounts on Instagram. That could lay the groundwork for turning these brands into advertisers once Instagram figures out how it wants its ad business to look.

If it wasn’t obvious enough, brands should probably start looking to hire top Instagram-takers to prep for the next age of social advertising that focuses on photos. Subtly turning product photos into marketing content without being overbearing is no easy feat. A brand’s best bet might be recruiting people who’ve acquired millions of followers by mastering the art and science of what resonates on Instagram.