• Rumor: Apple Is Testing The Apple TV In Secret, No Rush To Launch

    Jordan Crook

    Jordan Crook studied English Literature at New York University before entering the tech space. Prior to joining TechCrunch, Crook dabbled in mobile marketing and mobile apps as well as doing device reviews for MobileMarketer and MobileBurn. Crook is fascinated with alternative energy production and greentech. She is now a writer for CrunchGear. Hello → Learn More

    Wednesday, December 19th, 2012
    appletv

    Much has been said about a potential Apple TV set in the past few years, but it would appear that a source out of Foxconn has said that testing is already underway on Apple’s HDTV. The source, speaking under the condition of anonymity, explained that Apple is using LCD panels ranging between 46 inches and 55 inches.

    However, don’t get too excited just yet. According to FocusTaiwan, which spoke directly to the source, a 2013 launch is less than likely.

    Rumors of an Apple TV set have been flying around for years, despite the company calling it more of a “hobby.” Since, Tim Cook hinted publicly that Apple certainly has plans for a TV set, but didn’t go into too much further detail.

    We’ve heard thus far that Apple has started testing designs of the TV, but this would be the first leak out of Foxconn, the Chinese manufacturer that develops most of Apple’s iconic products, such as the iPhone and iPad.

    But again, don’t get too amped. Apple TV set top boxes are essentially flying off of Apple shelves, and until they have a product that blows Samsung’s TV offerings out of the water, there’s still time to wait.

    See, Apple and Samsung compete on just about every consumer electronics front, but the TV is the key. Users are not necessarily looking for the best product in a single arena, but rather a connected experience across electronics. With Samsung and Apple holding the greatest market shares in mobile, the real war begins in the living room.


    Company: Apple
    Website: apple.com
    Launch Date: April 1, 1976
    IPO: NASDAQ:AAPL

    Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...

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