MyFitnessPal Gets More Social With Facebook And Address Book Integration

Anthony Ha

Anthony Ha is a writer at TechCrunch, where he covers media, advertising, and random startups. Previously, he worked as a staff tech writer at Adweek, a senior editor at the tech blog VentureBeat, and a local government reporter at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing.... → Learn More

Friday, December 14th, 2012
myfitnesspal logo

MyFitnessPal, which allows users to track and share their exercise and nutrition, is rolling out an update that should make it easier to find your friends on the service.

Connecting with friends was an important feature on MyFitnessPal before, but until now, you had to know their email address or username. With this update, you can log in with Facebook and connect with your Facebook friends, or invite your Facebook friends to join the service. You can also look up users from your smartphone address book. If, on the other hand, you’re not interested in sharing your weight and other fitness info with your Facebook friends, you have the option of keeping your profile private.

When I asked why MyFitnessPal is making this update now, co-founder Albert Lee told me via email:

This is a feature our users have been asking for, and we’ve been working hard to make sure the integration was perfect. We’ve been recruiting heavily, and as we’ve grown and added additional talent to our team, we’re finally able to push out even more features that our users have been craving.

The update is now live in the MyFitnessPal iOS app, and a spokesperson tells me the company will update the website and Android app next week (although I’m already seeing some of the new functionality on the website).

Back in October, the company announced that it had 30 million registered users.


Company: MyFitnessPal
Website: myfitnesspal.com
Launch Date: 2005

MyFitnessPal’s vision is to make good health attainable and sustainable for everyone. Powered by more than 30 million people, MyFitnessPal is the leading resource for taking charge of daily health and provides users with a one-stop shop to eat better and get fit. Their free mobile apps and website provide support that allows users to track, learn, communicate and improve their health and wellness. With the largest database of over 2 million foods, including nutritional content from all major brands...

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