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  • While TaskRabbit Ponders UK Launch, Two Local Competitors Emerge: TaskPandas And Sorted

    Steve O'Hear

    Steve O’Hear is probably best known as a technology journalist, currently at TechCrunch where he focuses mainly on European startups, companies and products. He was previously co-founder and CEO of expertise platform Beepl where he helped the company navigate its first VC round, along with seeing the product through development, private alpha and a high profile public launch. In November... → Learn More

    Thursday, December 6th, 2012
    Screen Shot 2012-12-05 at 19.22.25

    While us Brits wait for San Francisco, U.S.-based TaskRabbit to launch this side of the pond, at least two local competitors have emerged.

    The opportunistically named TaskPandas, founded by Farrukh Khan, describes itself as an ‘eBay for small jobs’. Meanwhile, Sorted, which is part of the Oxygen Accelerator programme and recently won the Entrepreneurs Week seed investment competition, is talking up its ability to be a better TaskRabbit by tweaking the model by which task providers are quality controlled.

    With TaskRabbit thought to be eyeing up a UK launch, both sites are clearly gunning for first-mover advantage locally, with a strikingly similar model to the U.S. company, which enables people to outsource their errands and to-dos. (Update: There’s also Sooqini, another UK startup in this space.)

    Running since July, TaskPandas says that £50,000 worth of work has been posted on its site and more than 1,500 people have signed up to become ‘pandas’ (silly name) in London, Birmingham, Glasgow, Manchester and Leeds, of which half are women. The types of task posted so far have ranged from assembling IKEA furniture, dog sitting, local deliveries or even sorting the household laundry, apparently — with a typical job paying anywhere between £5 and £250, minus TaskPandas’ 15% commission.

    logo-1For Sorted, it’s even earlier days. Launched as an iOS app-only, the startup has signed up just over 600 ‘sorters’ (task do-ers) in the last 3-4 weeks, although it says that this is without spending anything on marketing. It’s also only available in one city (Birmingham), but plans to expand to “every major city” in the UK in due course.

    Interestingly, Sorted thinks that the key to scaling quickly is a more efficient way to verify service providers — the people actually carrying out the tasks — but in a way that also gives reassurance to those doing the commissioning.

    “TaskRabbit makes their supply side jump through a lot of hoops to even be able to make offers on the platform, and after that they still need to get off the ground and are put in a bracket in terms of what tasks they can complete. This is great for the person paying for the task but not ideal for the supplier”, says Sorted co-founder James Pursey.

    One of the ‘hoops’ that Pursey is referring to is a background check. In the opposite direction is a completely open marketplace, although he doesn’t think this is the answer either because it creates too many trust issues.

    Sorted’s solution, says Pursey, is a “gamified review system” where anybody is free to put themselves forward to do any task in any category, “but after doing 5 tasks in 1 category with an average star rating of above 3.5, we ‘certify’ them – essentially saying ‘Hey, use this guy, we recommend him’”.

    In contrast, TaskPandas’ Kahn is pushing the site’s reliance on background checks. “A lot of our tasks involve domestic help and so it is of the upmost importance to us that our pandas are verified, CRB checked and that users continually provide feedback as to the service they receive”, he says in a statement.

    Whichever system will win out remains to be seen, of course. But I suspect that both startups will have a whole different set of problems if or when TaskRabbit does cross the pond. It dwarfs TaskPandas and Sorted in terms of funding: Just shy of $38m compared to £70k (~$112k) or less each for its UK counterparts.


    Company: TaskPandas
    Website: taskpandas.com

    TaskPandas.com is where busy Brits can find friendly reliable, trustworthy people from their neighbourhood to do their tasks. With a community of over 1500 active Pandas looking to earn some extra money in these uncertain times, customers are able to get competitive bids in minutes for their tasks.

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    Company: Sorted
    Website: getsortedapp.com
    Launch Date: April 2012

    Sorted is a marketplace for local tasks. But don’t think ‘reverse-marketplace’ model. We tried that, and the data, user feedback and competitor analysis all pointed towards one thing….it won’t work in the UK and it’s not the most efficient way to do it globally. Sorted works like a search engine. We have the biggest database of non-skilled workers in the UK, they’ve all filled out beautiful detailed profiles covering who they are, what they can do, as well as how far...

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    Company: TaskRabbit
    Website: taskrabbit.com
    Launch Date: 2008
    Funding: $37.7M

    TaskRabbit is an online and mobile marketplace that helps people live smarter by allowing them to outsource their errands and tasks. A flexible, on-demand delivery network, TaskRabbit also partners with local businesses looking to expand their reach and revenue at no cost. TaskRabbit is available in San Francisco, New York, Boston, Los Angeles, and Chicago.

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    Launch Date: May 9, 2011

    Oxygen Accelerator is a 13-week intensive mentor led bootcamp for technology startups. Oxygen Accelerator is founded by serial entrepreneur Mark Hales, who wanted to turn people’s ideas into solid businesses, while helping to develop a sustainable future for his home city of Birmingham. Oxygen Accelerator is designed to nurture groups or individuals and create workable companies that will produce marketable and innovative technology solutions of the future. In addition to the vision to help develop real businesses, the...

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