AppTrailers, an app that rewards users for watching videos that promote other apps, just released an update with a new “Free Today” section. The section will highlight one app per day — either a paid app being offered for free or a freemium app with normally a paid virtual that’s being provided for free.
“Free app of the day” promotions have become pretty common, so I asked Sheffield Nolan, CEO of AppTrailers maker AppRedeem, what he’s doing differently. The real advantage, he said, is the scale that AppTrailers has already achieved. He’s also announcing that it now has 6.5 million members.
“We decided to add the Daily Free App to AppTrailers due to the demand we have had from our members and our advertisers for a high volume, app launch service,” Nolan told me via email. “There are other Daily Free App promotional apps out there, but none with the scale we can offer from day 1.”
Nolan also said that AppTrailers has consistently delivered more than 15,000 new users to developers every day, and that more than 90 percent of Apple’s top 100 grossing apps were released by AppTrailers customers. Those customers include Ngmoco, Zynga, Pocket Gems, GREE, Disney, and others. Revenue, meanwhile, has grown by 100 percent quarter over quarter for several quarters, Nolan said.