Babyhuddle Launches To Take On Kiddicare By Giving New Parents Social Tools

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Babyhuddle, a social shop focused around new parents powered by users who create lists of baby products, product reviews and answer each other’s questions, launches in the US today. The idea is that new parents are poorly equipped to deal with decisions about what to purchase for newborns, and traditional players are not ‘social’ enough.

After launching on the in November 2011 Babyhuddle has got some local UK traction but is setting it’s sites on the US.

Founder and serial entrepreneur Walid Al Saqqaf says “We compete against the main players: Kiddicare, Mothercare, Mamas & Papas and to some degree Amazon. But our unique angle against them is that we use social media to create unique content around products, and give parents the opportunity to create lists of products and integrating products straight into conversations like Q&A.”

Al Saqqaf founded the bootstrapped Babyhuddle after his Yelp-like site TrustedPlaces was acquired by Yell, so he has some experience in social businesses.

Babyhuddle is just another example of social being applied to existing ecommerce categories.