The tech press doesn’t always give enterprise software startups as much attention as companies on the consumer-focused side. That is slowly changing now, though — the words “enterprise” and “sexy” have shown up together in a growing number of conference panels and press reports in recent months.
The “sexy enterprise” PR push can seem a little ridiculous, but in the end it actually makes a lot of sense. At the bottom line, as far as business goes, what could be sexier than a deal worth hundreds of millions of dollars?
The latest case in point: Yesterday, data storage giant EMC announced it would buy Silver Tail Systems, a Menlo Park, California-based software startup that specializes in web fraud detection technology. Financial terms were not officially disclosed, but according to AllThingsD’s Arik Hesseldahl, the price tag for Silver Tail Systems was between $300 million and $400 million.
Overall it is a very nice return for Silver Tail’s investors, including Andreessen Horowitz, Leapfrog Ventures, and Citi Ventures, who together pitched in a total of $22.1 million in venture capital to the company.
In a phone interview today, Silver Tail’s CEO Tim Eades declined to confirm or deny the deal size reports. He did, however, stress that his company’s standalone growth has “just been on fire” over the past 20 months. “In terms of bookings, year-over-year we had been planning to grow by 4x, but we ended up on track to grow by 8x to 9x. Revenue was even greater growth, at 10x to 15x year-over-year,” he said. In terms of staff, Silver Tail now has over 100 employees across several offices. It would certainly make sense for Silver Tail’s valuation to be into the triple-digit millions.
Silver Tail Systems will be integrated into the RSA security division, which EMC acquired back in 2006 for $2.1 billion. Its product is used by financial institutions and a wide range of e-commerce companies, and Eades says that more customer and product growth is on deck for the months ahead after the deal closes. If this is the kind of growth that a strong enterprise startup can boast about, more entrepreneurs, engineers, investors, and maybe even bloggers will likely continue to take some more interest in the space.
EMC is a manufacturer of software and systems for information management and storage. EMC produces a range of enterprise storage products, including hardware disk arrays and storage management software. Its flagship product, the Symmetrix, is the foundation of storage networks in many large data centers.
Silver Tail Systems is the leading provider of predictive analytics to detect and prevent fraud and abuse on websites. Business logic abuse is a rising concern as its extremely difficult to detect and stop, but these hijack threats, velocity attacks and gaming schemes are costing companies millions, if not billions in online fraud. Silver Tail Forensics and Mitigation products use a new generation of detection, efficient investigation and real-time mitigation of events to track suspicious behavior and divert the bad actors,...