The No. 1 gamification app on Salesforce.com AppExchange has secured $1 million from Detroit Venture Partners and ePrize.
Contest Builder is an app designed to motivate salespeople and increase productivity through contests that are built and deployed by sales managers. It can make a a game out of any sales task. The tool provides real-time feedback and data analytics.
Originally developed out of ePrize, the app was first designed to motivate its sales team. The app is now getting spun out under a separate company called LevelEleven.
Contest Builder now has 30 customers, including the Detroit Pistons and Comcast. Customers pay on a per-user basis with prices depending on the number of users.
Bob Marsh, CEO for LevelEleven, said they are wary about being too tied to Salesforce.com, but for now it is an excellent platform for growing its business.
Marsh says Level Eleven competes with Badgeville and Bunchball. Those are companies that spread their offerings across different platforms.
There are advantages to being a single platform app. It helps focus development efforts and business opportunities. That’s okay for a while, but over time, Level Eleven will have to expand beyond Salesforce in order for the business to scale.
ePrize is the global leader in digital engagement. The company incentivizes consumer behavior across mobile, social and web for the world’s largest brands. Last year, more than half of the Fortune 100 and many world-class agencies relied on ePrize’s creative, technology and legal services. Since 1999, ePrize has created more than 8,500 promotions and loyalty campaigns in 44 countries for clients like Coca-Cola, Microsoft, The Gap, HSN, MillerCoors, Yahoo!, P&G and AT&T. Headquartered in Detroit, ePrize also has offices...
Badgeville, The Behavior Platform, is the global gamification leader. World-class companies including Deloitte, EMC, CA Technologies, Dell, Appirio, Samsung, NBC, Universal Music, Bell Media, The Active Network, Recyclebank, and hundreds more rely on our SaaS solution to measure and influence user behavior. With the industry’s largest network of partners and integrations, Badgeville provides Game Mechanics, Reputation Mechanics, and Social Mechanics that track, surface, and reward behavior across all of a company’s web properties and enterprise applications. The Badgeville Platform leverages...
Bunchball is the leading provider of online gamification solutions, used to drive high value participation, engagement, loyalty and revenue for some of the world’s leading brands and media. Customers including Warner Bros, Comcast, Victoria’s Secret PINK, USA Network, LiveOps, and Hasbro use Bunchball’s Nitro gamification platform to create compelling, meaningful and enjoyable experiences for consumers, employees, and partners. Based in Silicon Valley and founded in February 2005, Bunchball’s investors include Granite Ventures and Adobe Systems Incorporated. For more information,...
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