Microsoft is really pushing the personalised angle of Windows Phone 8 — so much so it’s co-opted sometimes crazy over-enthusiastic CEO Steve Ballmer into showing off his own Windows Phone and voicing one of the new ads. The move deliberately (or otherwise) echoes that of another tech CEO called Steve narrating a commercial (albeit, Apple’s Jobs’ The Crazy Ones ad never actually aired).
In the ad Ballmer explains what makes his Windows Phone uniquely his and shares a few personal details along the way — we learn that he always listens to his wife, needs to brush up his golf skills, likes to go to lunch with his sons and wants everyone to buy a Windows Phone. EVERYONE do you hear? There’s also a photo-cameo from Bill Gates.
At Windows Phone 8 launch event yesterday, Ballmer took the stage to talk up the new platform, telling the assembled press throng: “People all over the world are going to fall in love with Windows Phone” — and demonstrating how his phone could never be mistaken for model Jessica Alba’s.
Microsoft, founded in 1975 by Bill Gates and Paul Allen, is a veteran software company, best known for its Microsoft Windows operating system and the Microsoft Office suite of productivity software. Starting in 1980 Microsoft formed a partnership with IBM allowing Microsoft to sell its software package with the computers IBM manufactured. Microsoft is widely used by professionals worldwide and largely dominates the American corporate market. Additionally, the company has ventured into hardware with consumer products such as the Zune and...
Steven A. Ballmer is Chief Executive Officer of Microsoft. Ballmer joined Microsoft in 1980 and was the first business manager hired by Bill Gates. Since then, Ballmer’s leadership and passion have become hallmarks of his tenure at the company. During the past 20 years, Ballmer has headed several Microsoft divisions, including operations, operating systems development, and sales and support. In July 1998, he was promoted to President, a role that gave him day-to-day responsibility for running Microsoft. He was named...
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