Microsoft has unveiled a new lockscreen on Windows Phone 8 which takes a swipe at Apple by displaying personalised content, such as photos, and partnering with Facebook to offer an even more customised experience.
“The new lock screen is going to make your phone feel much more personal; it will automatically surface photos, notifications and content from your apps and you get to make the choice on what you get to see,” said Microsoft’s Windows Phone chief Joe Belfiore.
“We’ve partnered with Facebook and are doing an optimized version of the app for Windows 8 and update to the new lock screen.”
“Windows Phone 8 is the only operating system that lets you do this in a systemized way,” he added.
Microsoft has also announced a new Skype app for Windows Phone 8, which Belfiore said will run continually in the background without having an impact on the phone’s battery. It will also support video chatting.
“On Windows Phone 8 we’ve built Skype, so it feels like a natural part of using the phone,” he said. “It’s always on.”
Microsoft, founded in 1975 by Bill Gates and Paul Allen, is a veteran software company, best known for its Microsoft Windows operating system and the Microsoft Office suite of productivity software. Starting in 1980 Microsoft formed a partnership with IBM allowing Microsoft to sell its software package with the computers IBM manufactured. Microsoft is widely used by professionals worldwide and largely dominates the American corporate market. Additionally, the company has ventured into hardware with consumer products such as the Zune and...