iJento, a provider of digital and multichannel customer intelligence for businesses who want to improve their customer targeting, has raised a new $8 million round of funding, led by MMC Ventures. Previous investors, Nauta Capital, and Oxford Partners also participated in what is for them effectively a follow-on round.
The new funds will be used to “fuel growth” and support its recent U.S. launch, and maintain what the company claims is a market leadership position. (Well, they would say that, wouldn’t they.)
Essentially, iJento’s offering gives a shot in the arm to existing analytics services (Google Analytics, Adobe SiteCatalyst, and Webtrends Analytics etc.), as well as plugging into other customer data, to extract better intelligence, thus enabling businesses to understand and target customers on an individual level through the ability to do things like observe individual customer journeys and “identify high value consumer segments”, and therefore provide relevant and timely information and offers in a scalable way — which seems to be the technology play here.
The result, and carrot as it were, is that this added customer intelligence is seeing iJento’s customers increase their bottom line, claims the company, citing LV= Insurance which has seen a 26% increase in sales conversions thanks to iJento’s offering.
Other major brands and businesses that iJento claims as clients include: Allianz, Cheapflights Media, FT.com and Tesco Bank.
To that end, iJento doesn’t just sell its ware directly to businesses but is said to be partnering with “leading analytics and digital marketing related technology companies and consulting firms”, according to press release.
iJento has offices in the UK, USA and Australia.
iJento is a technology company that helps data driven organizations integrate and analyze their customer information across multiple channels and devices. The company helps major brands and businesses including Allianz, FT.com, RBS and Tesco get direct access to their visitor data and gain sophisticated insights into customer behavior, interests and intent at the individual level. iJento is an international company operating in the UK, USA and Australia.
MMC Ventures invests in UK growth companies, particularly in business services and technology (including cleantech and media). With £78m under management (as at October 2010), including a £30 million committed Enterprise Capital Fund, MMC puts c.£8-10 million to work each year. MMC also has a Syndicate of experienced private investors who invest alongside the managed funds. MMC addresses the equity gap in the UK with initial investments of between £500,000 and £2 million. As an active investor MMC works in...
Nauta Capital, founded in 2004 with offices in Barcelona (Spain), London (UK) and Boston (USA), is a Venture Capital firm specialized in early stage technology companies. Investment targets are companies mainly in 3 verticals: Mobility, Enterprise Software/Security, and ecommerce/Internet. Nauta has €170M+ under management and invests in Seed, Series A and B stages. Nauta deploys from €500K to €7M in investee companies and the average ticket for initial investments is €1M to €3M. Nauta invests in Europe and the...
Oxford Capital is a specialist investment firm focused on growth capital, investing across three super-growth sectors: communications, healthcare, and sustainability. Our competitive edge comes from deep experience, an international network, and a base at the centre of the one of the worldâ€™s leading innovation centres. We excel in assisting companies to achieve scale internationally.