At Windows 8 launch event, Microsoft co-founder and CEO Steve Ballmer took the stage to discuss Windows 8 on desktops, laptops and tablets today. According to Ballmer, who was his own energetic self today, today marks the start of a “new era for Microsoft and our customers.” According to Ballmer, the new slate of Windows PCs that’s coming on the market in the next few weeks will be the “best PCs ever.” Indeed, he called the whole Windows 8 experience “truly magical.” Ballmer says users will “love the experience.”
Unlike Apple, which didn’t say ‘magical’ once in its last announcement, Ballmer decided to use ‘magical’ a few times in his keynote. In addition, he focused on the desktop, which, in his view, is “alive with activity” thanks to the new live tiles on the Start screen. Windows 8, he said, “keeps you connected to all of your stuff. The experience is magical. All of your photos will just appear, all of your documents will be available on SkyDrive. It will all be there. Everything and everybody you care about.
Ballmer also stressed Windows 8′s touch capabilities and the fact that touch and support for ARM-based machines now allow Microsoft’s partners to offer a larger variety of devices. This, said Ballmer, will allow people to “pick and choose their PCs based on what’s important to them.” “
touch – there is a huge variety of devices. “Everybody will be able to find their PC.” People will pick and choose what’s important to them. “Are these new designs PCs? Yes. Are these new designs tablets, also? Yes. Some of the flip, some of the dock, some of the attach. The best of PCs and tablets in one form factor.”
While Ballmer stressed Windows 8′s entertainment features, he also stressed that enterprises will also find the right Windows devices for them. In addition, he said Yammer, Microsoft Dynamics and other enterprise tools will also come to Windows 8 soon.
Microsoft, founded in 1975 by Bill Gates and Paul Allen, is a veteran software company, best known for its Microsoft Windows operating system and the Microsoft Office suite of productivity software. Starting in 1980 Microsoft formed a partnership with IBM allowing Microsoft to sell its software package with the computers IBM manufactured. Microsoft is widely used by professionals worldwide and largely dominates the American corporate market. Additionally, the company has ventured into hardware with consumer products such as the Zune and...