As you may have noticed in the last year, catering online services to women (especially wedding services) has turned out to be a big hit in Startup land. And one of the earlier companies out of the gates was Appy Couple founded by Sharmeen Mitha-Sehgal, which has just raised a $1.2 million seed round led by ff Venture Capital’s John Frankel.
Frankel will also be joining the board of directors at Appy Couple.
Appy Couple lets brides create an entirely unique app for their wedding, complete with design templates and color themes. Guests, members of the wedding party, relatives, etc. can then access the app in the App Store, just like any other app, and interact with the information.
Appy Couple acts as a sort of digital hub for the couple, filled with specific dates, pictures, the story of how they met, and anything.
The company graduated out of the ER Accelerator in April with a waiting list 7,000-strong, and that was for a beta product.
Sharmeen says that the new round will go toward building out the product team on both the creative and development side. She hopes to add three more positions, taking her headcount from six to nine.
So far, according to the Sharmeen, the most challenging piece of the puzzle has been developing for Android, with its fragmented screen sizes and resolution. These new product hires should help solve that.
In related news, Appy Couple plans to be out of beta by the end of the year.
John Frankel has been an early-stage venture investor since 1999. Mr. Frankel was one of the earliest investors in Quigo Technologies, which was purchased by AOL in December 2007, and in Cornerstone OnDemand (CSOD on NASDAQ) which had a successful IPO in March 2011. He has also served and/or now serves on the boards of 500px, Centzy, ClearPath Immigration, Infochimps, Interaxon, Media Gobbler, Klout, Parse.ly, Phone.com, Quigo Technologies, The Goldman Sachs Trust Company, and Voxy. He is also...
ff Venture Capital (ffvc.com) is an institutional venture capital investor in seed-stage companies. Since 1999, our Partners have made over 160 investments in over 55 companies. Our exits include Cornerstone OnDemand (IPO, CSOD) and Quigo Technologies (sold to AOL for a reported $340m). ffVC has a dozen employees based in New York and New Jersey and extensive resources dedicated to portfolio acceleration, including strategy consulting, an experienced mentor network, recruiting assistance, a pool of preferred service providers,...
Entrepreneurs Roundtable Accelerator (ERA) is an early-stage seed fund and technology accelerator created by New Yorkers, for New York. It is committed to helping build the next generation of great New York technology companies. ERA looks for companies that are best able to take full advantage of the NYC opportunity as a starting point to successfully enter the market for their product, service or application. For more information about ERA, visit http://eranyc.com. ERA runs two four-month sessions per year, each...
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